Skip to main content
All CollectionsFAQs
What if I am selling on multiple marketplaces or stores?
What if I am selling on multiple marketplaces or stores?

Find out how many A2X connections you would need.

Amy Crooymans avatar
Written by Amy Crooymans
Updated over a year ago

Many sellers sell their products across different platforms and in multiple countries. Use this article to find out how many A2X connections you would need.

There is no limit to the number of connections within your A2X account.

Selling on multiple Amazon marketplaces?

Most sellers will need one A2X connection per region, and this connection will cover all of the marketplaces in this region. You can think of regions as North America (covering the United States, Canada, and Mexico), United Kingdom/Europe (covering the UK and all EU marketplaces), etc.

A2X will connect to your Amazon Seller Central. One A2X connection will bring through all of the data for each of the marketplaces in that region.

This applies to all plans, except the mini-plan that allows just one marketplace.

For example, if you're selling on .com & .ca, all of the data for both regions will come through the one A2X connection. If you’re selling on .uk & .de & .fr, all of these regions will come through the one A2X connection. When you're setting up this connection, you just choose whichever marketplace is your primary marketplace, and then the data for all marketplaces will flow into A2X.

If you're selling on .uk & .com, you would need two A2X connections, one covering the UK/EU and one covering North America.

This also applies to the Asia Pacific and the Middle East, but sometimes these accounts are structured differently. In principle, you should only need one A2X connection that will cover all Asia Pacific countries; however, due to the way the data is structured, some sellers need separate connections for different countries (i.e., Japan or Australia). The easiest way to find out how many connections you'd need in these regions is to connect to A2X and see what data can be fetched. You can also talk to the A2X Customer Success team to determine how many connections you need.. You can also talk to the A2X Customer Success team to work out how many connections you need.

Different Amazon accounts for different brands.

Suppose you have multiple Amazon logins for different Amazon accounts, for example. If you have different brands sold under different Amazon Seller Central Accounts, you will need a separate connection for each of these Seller Accounts.

Amazon terminology

You will need an A2X account for each Amazon Merchant ID. An Amazon Account is a single login to Amazon Seller Central; it represents one Amazon Merchant. An Amazon Merchant can sell on one or more Amazon marketplace using their Amazon account. More about accounts, merchants, and regions here.

If you have any questions about your specific situation, please don't hesitate to contact the CS team.

Do you have more than one Shopify store?

Each A2X connection syncs to one Shopify store. If you have multiple stores for different brands or locations, you will need an A2X connection for each store. There are A2X plans that cover multiple stores.

Shopify Plus

A2X works with Shopify Plus. If you have multiple stores under your Shopify Plus account, you will need one A2X connection per store.

Do you have more than one eBay store?

Each A2X connection syncs to one eBay Seller Hub store. A2X supports all eBay sites worldwide. If you have multiple eBay stores for different brands or locations, you will need an A2X connection for each store. A2X works for sellers on eBay's Managed Payment service. A2X does not support the former eBay Paypal Payments method.

Do you have more than one Etsy store?

Each A2X connection syncs to one Etsy Seller Account. If you have multiple stores for different brands, then you will need an A2X connection for each store.

Do you have more than one Walmart Marketplace?

Each A2X connection syncs to one Walmart Account. If you have multiple Walmart stores for different brands, you will need an A2X connection. Currently, A2X does not support Walmart.ca.

Useful links

Did this answer your question?